CREATIVITY

EXPERTISE

Merchandise

Overview

As part of my broader work in arts coordination and program development, I have designed and implemented product-based systems that support audience engagement, program sustainability, and arts education.

This work includes both independent storefronts and transferable models for theatre programs, where merchandise and concessions can function as sustainable revenue streams while reinforcing program identity and community connection.

Budget and Results

Across all storefronts:

  • $6,600+ Revenue Generated

  • 400+ Orders Fulfilled

  • 1,000+ Product Listings

  • Multi-Year Operation (2017–2023)

Application to Theatre

& Arts Programs

Program Application

This work directly informs my approach to theatre and arts programming, particularly in the areas of:

  • Fundraising & Revenue Development
    Designing merchandise and concessions systems to support program sustainability

  • Audience Engagement
    Creating products that extend the experience of a production or program beyond the stage

  • Student Learning
    Providing students with hands-on experience in:

    • product design

    • pricing and budgeting

    • marketing and sales strategy

  • Brand Identity
    Developing cohesive visual and thematic elements that connect programming, marketing, and merchandise

Connection to Arts Coordination

Within my theatre programs, these practices translated into:

  • Student-managed concessions and inventory systems

  • Fundraising initiatives supporting travel and production costs

  • Marketing integration between productions and audience-facing materials

These systems contributed to multi-thousand-dollar annual fundraising outcomes and increased student ownership of program operations. These models are adaptable for university theatre departments, particularly for developing production-based merchandise and audience engagement initiatives.

Etsy Storefronts

  • Crone's Magic Corner

    Crone’s Magic Corner — Product Ecosystem

    Focus: Educational printables, journals, and branded merchandise

    Crone’s Magic Corner functioned as a large-scale product ecosystem centered on accessible learning tools and reflective practice. Products included tarot journals, printable worksheets, and custom-designed merchandise.

    Key Contributions:

    Designed and maintained 1,000+ product listings across platforms

    Created instructional materials aligned with courses and workshops

    Managed storefront SEO, branding, and customer experience

    Integrated products into a larger educational and content ecosystem

    Impact:

    327+ orders fulfilled

    $4,900+ revenue generated

  • Crone's Psychic Shop

    Crone’s Psychic Shop — Service-Based Model

    Focus: Service-based offerings and digital client experiences

    This storefront emphasized personalized services and structured client engagement, requiring clear communication systems and consistent delivery.

    Key Contributions:

    Developed service-based product models

    Managed client communication and fulfillment timelines

    Built repeat customer engagement and trust

    Impact:

    70+ orders fulfilled

    $1,700+ revenue generated

  • Crone's Witchy Threads

    Crone’s Witchy Threads — Apparel & Brand Extension

    Focus: Apparel and branded wearable merchandise

    Crone’s Witchy Threads expanded the product ecosystem into wearable branding, allowing audiences to engage with the identity and messaging of the brand in a physical, everyday format. The shop focused on clothing and accessories that translated symbolic and thematic elements into accessible designs.

    Key Contributions:

    Designed apparel-based product lines aligned with brand identity

    Extended audience engagement through wearable merchandise

    Integrated products into broader marketing and brand recognition strategies

    Application:
    This work reflects approaches used in theatre merchandising, including:

    show-branded apparel

    audience-facing merchandise

    identity-driven design tied to performance themes

Together, these storefronts functioned as a multi-channel system integrating:

  • product development

  • audience engagement

  • and revenue generation.